An internal communications app is a great new way to engage employees. This should be easy, because apps are easy, right? Unfortunately, that’s not the case in a corporate environment. This video explains how to master the challenges of engagement, reach and security to make your internal app project a roaring success. If you think about an employee app – these 6 minutes are really worth the time!
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Many companies today think about an internal communications app. They want to connect faster and more reliable with all of their employees. So that should be easy because it is just an app, right? Unfortunately that’s not the case for a corporate environment and you will run into questions that you might not be aware of today. We worked with customers worldwide to provide their employee app and talked to hundreds of communications professionals and here I would like to share our learnings about the top three challenges that you need to plan for.
Lets have a short look one by one what’s behind these topics and how to best address them for your internal communications app project.
Companies need to protect their sensitive information. But not everything is highly confidential – so there is always a tradeoff between security and reach. So how could an employee access an internal HR system or intranet? You could have a direct connection between a private device and the internal company network but that would be a high security risk for the corporate IT environment. That’s not secure and therefore not an option.
This is fundamental and one of the main reasons why most intranets today do not have a mobile channel for all of their employees. So what is an alternative approach? Weiterlesen…